We read
and hear a lot of stories in this class about entrepreneurs who are currently
fighting the good fight in the wine industry, and a handful of stories about unsuccessful
ventures. We’ve heard fewer case studies
of successful wine-industry exits, and I happened to hear about one this
weekend so I figured I’d share.
If you believe my mother, it turns
out I have a distant cousin, Jason Eckenroth, who founded a wine DTC compliance
and logistics software business, ShipCompliant, in his college dorm-room and
grew it into a business at scale over 17 years.
After doing a bit of stalking online I found that he sold the business
to a PE buyer several years ago and now is effectively retired splitting his
time between Barcelona Spain and Denver Colorado.
Even more surprising were the
several interviews and blogs I found online where Jason muses on whether he
made a mistake in selling the business when he did. Here’s a link here to a speech he gave on “the
agony and ecstasy of selling my business”: https://businessofsoftware.org/2017/11/the-agony-and-ecstasy-of-selling-my-business-jason-eckenroth-shipcompliant-bos-europe-2017/
It took him selling his business to
realize how much purpose he derived from running it. In retrospect it sounds like, were he to have
a do-over, he would have kept ownership for life, and he has now built a reputation
as a mentor to founders who are struggling with what to do over inbound offers
to buy their businesses.
Really interesting (and admittedly a
bit cliché) to hear from a founder/operator who had a great exit, and thought
that would be their big “arrival”, but realized they missed the hustle of being
in the business when they get out. Would
be interesting to compare this reaction with some other wine business owners who
have managed to successfully exit the business.
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