Thanks for sharing this article with us! I completely agree with what is called the authenticity scam, and how this appears to be quite pervasive within the wine or dining segment.
As our robust class discussions have shown, authenticity is poorly defined and is subjective. To claim authenticity is a high call: it is not just about knowing where your wine is grown, it is not just about being ‘artisanal’ and made in ‘small batches’. It is also surely not about using it to then fetch a higher premium.
This scam has been going on for ages: the most classic case being Haagen Daz, which was an excellent marketing ploy to sell what was essentially a simple ice cream. Just because there is a wonderful story behind the product does not make it authentic, and recognizing that authenticity means different things to different people would mean tt selling any product based on authenticity will not be sustainable. Unless marketing is so effective to popularize the brand’s version of authenticity.
Thanks for sharing this article with us! I completely agree with what is called the authenticity scam, and how this appears to be quite pervasive within the wine or dining segment.
ReplyDeleteAs our robust class discussions have shown, authenticity is poorly defined and is subjective. To claim authenticity is a high call: it is not just about knowing where your wine is grown, it is not just about being ‘artisanal’ and made in ‘small batches’. It is also surely not about using it to then fetch a higher premium.
This scam has been going on for ages: the most classic case being Haagen Daz, which was an excellent marketing ploy to sell what was essentially a simple ice cream. Just because there is a wonderful story behind the product does not make it authentic, and recognizing that authenticity means different things to different people would mean tt selling any product based on authenticity will not be sustainable. Unless marketing is so effective to popularize the brand’s version of authenticity.