First of all, we quickly saw the direct correlation between certain suppliers and price. Some suppliers are simply just providing higher-quality SKU's than others which leads to Terroir paying a higher price for these wines.
Second, also as expected, regions like Champagne, Bordeaux, and Burgundy are significantly higher on an average price point than regions like the Mosel or Chile. The most surprising part of the region study was the Champagne was the highest average price point on there list (they have some baller stuff!).
Next, we looked at average margin. This is where things got interesting. We found that not only were the French wines the most expensive for Terroir to buy, but they were then also charging a much higher margin to their customers for these wines. The best value on the list was the German Rieslings by a large margin.
Lastly, we looked at vintage. There is some pretty interesting direct correlation between warm vintages and price. Heat is directly correlated to a higher price point which is fascinating to me. As an old world wine drinker myself and someone who likes high acid cool vintages, it is interesting to see that as a whole people prefer the warmer vintage wines (and that they cost more money).
We're diving deeper into this data set and will blog again once we have some more concrete data!
Dylan
This is really interesting - I'm surprised that heat is directly correlated with vintage as well! Did you look at the effects divided by old world and new world (for example, do warmer vintages in France have the same effect as warmer vintages in California)? Or split between red and white? Maybe it's easier for winemakers to control for warm conditions (acidification, more barrel aging, etc.) than for cool vintages. I'd be interested in the results!
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