Why I'm taking this class

Saying that I grew up in a family of wine aficionados would be an understatement. In fact, my parents love wine so much that they have framed labels of certain remarkable bottles they have consumed on special occasions to hang in their dining room. After growing up in such a household, I have trouble even conceiving of a special meal without an equally special bottle. I was therefore not going to pass on an opportunity to learn more about the ins and outs of a product that has brought me so much joy over the years.

As a true Millennial, I'm more concerned than average about where my food comes from. Wine is no exception. I'm extremely curious to learn more about the craft of viniculture. How does one decide to make everyday wine versus expensive vintages? Why are certain wines available internationally and others only for domestic consumption? In an increasingly globalized world, is this expected to change?

Additionally, as an international student, the word "global" in the course title also caught my attention. Very few classes at the GSB emphasize industries that are not US-centric and I believe lessons about how much variation can exist across continents within the same industry will certainly serve me well in my career.

Finally, despite being a physician and determined to pursue a career in healthcare, I do agree with Prof. Rapp's argument that experience and skills can transcend industries. Refining my strategic thinking using the wine industry as a case study can hopefully translate to my career in healthcare, an equally highly regulated industry.

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