Why I am taking this class

Wine has not played a large part in my life in Singapore until I went to the UK for my undergraduate studies. Culturally, wine was a newcomer: conversations usually were lubricated by Tiger beer or Guinness Stout on the family table, ending with Cognac. In the UK, I realized the importance of wine and appreciated the social and cultural aspects of drink. In this year at Stanford, I want to go beyond the sociocultural and understand the market dynamics driving this major industry internationally. Fundamentally, I want to see if there are any potential market opportunities that Singapore as a key Southeast Asia player could tap on to introduce our region and ASEAN to the wine industry.